AriensCo backs Service Dealer Awards 2026 as Gold Sponsor
Supporting UK dealers, investing in partnerships & driving the future of professional mowing
AriensCo EMEAA will once again support the UK dealer network as an official Gold Sponsor of the Service Dealer Conference & Awards 2026.
Excerpt: AriensCo EMEAA returns as Gold Sponsor of the Service Dealer Awards 2026, reinforcing its long-term support for UK dealers, professional groundcare businesses & the future of commercial mowing with new Ariens innovations including the SUMMIT PRO Series. The prestigious industry event takes place on Thursday 3rd December 2026 at the Crowne Plaza in Stratford-upon-Avon and remains one of the most important meeting points for the UK groundcare, garden machinery & outdoor power equipment sector.
Representing AriensCo EMEAA in the UK is the dedicated UK department led by General Manager Sam Lewis. Together with the UK team, AriensCo continues to strengthen relationships with dealers, professional users, municipalities, contractors & commercial customers across the region.
The Service Dealer Awards are more than an industry event. They reflect the strength of the dealer network behind the professional groundcare market. Technical expertise, service quality, aftersales support & long-term customer relationships remain decisive factors for sustainable success in the sector.
AriensCo EMEAA continues to invest in the UK market
As the EMEAA organisation behind Ariens and AS-Motor, AriensCo continues to expand its professional product portfolio while strengthening dealer support structures throughout Europe, the Middle East, Africa & the UK.
The UK market remains strategically important for AriensCo EMEAA. Demand for high-productivity mowing solutions, durable commercial equipment & specialist machinery continues to grow across municipalities, contractors, estates, sports facilities & landscape professionals.
At the centre of Ariens’ current growth strategy stands the expansion of the Zero-Turn mower segment across Europe. Ariens Zero-Turn mowers are increasingly recognised for their productivity advantages compared to conventional lawn tractors, particularly on complex sites with trees, obstacles & demanding mowing conditions.
Studies and field comparisons have demonstrated productivity gains of up to 40% through the Zero-Turn steering concept, faster manoeuvring & reduced rework around obstacles. Ariens continues to position itself around efficiency, operator comfort, durability & long-term ownership value.
New Ariens products continue to push the commercial segment forward
The 2026 season marks another major step in Ariens’ professional product development.
One of the key highlights is the new Ariens SUMMIT PRO Series, developed for demanding large-scale commercial mowing applications where productivity, operator comfort & durability are critical. The SUMMIT PRO Series represents Ariens’ continued push into the upper commercial Zero-Turn segment with heavy-duty construction, professional-grade cutting performance & high-output mowing capability. The new platform sets a clear focus on productivity for municipalities, contractors, sports facilities & large-scale commercial users. Additional details about the new range can be found in the dedicated SUMMIT PRO publication.
Alongside the SUMMIT PRO Series, AriensCo EMEAA continues to develop and expand successful product platforms including:
- EDGE for residential users entering the Zero-Turn segment
- IKON for residential & semi-professional users
- APEX for commercial productivity with strong price-performance positioning
- ZENITH for professional daily use
- ARROW stand-on Zero-Turn mowers for compact, obstacle-rich environments
- Battery-powered ZENITH E & ARROW E models for professional electric mowing applications
The company’s product philosophy remains clear: durable steel construction, professional components, operator-focused ergonomics & machines engineered for long service life.
Supporting dealers beyond the product
For AriensCo EMEAA, dealer support extends far beyond machinery supply.
The company continues to invest in dealer training, sales enablement, aftersales support, spare parts logistics, technical education & long-term business partnerships. This approach aligns closely with the broader direction of the Service Dealer Conference & Awards, which focuses on strengthening dealer businesses and supporting future industry development.
Sam Lewis, General Manager at AriensCo UK, comments:
“The Service Dealer Awards are a fantastic opportunity to recognise the dedication and professionalism of dealers across our industry. At AriensCo, we’re proud to continue our support as a Gold Sponsor for the 2026 event, and to thank our dealers for their continued partnership and support. These awards celebrate the people who go above and beyond for their customers, and we’re delighted to help recognise their achievements.”
The 2026 Service Dealer Conference & Awards will take place under the theme “Culture – Nature and nurture in business”, highlighting the importance of people, leadership, knowledge transfer & sustainable business development across the dealer network. More information about the event can be found via Service Dealer and the official announcement regarding AriensCo’s Gold Sponsorship can be viewed in the Service Dealer article.
For AriensCo EMEAA, the partnership with Service Dealer reflects a shared commitment to strengthening the professional dealer landscape across the UK.
Built on family ownership, driven by long-term thinking
Founded in 1933 in Brillion, Wisconsin, Ariens remains a family-owned company now led by the fourth and fifth generation of the Ariens family. That long-term ownership structure continues to shape the company’s approach to quality, dealer relationships & strategic development.
The Ariens brand is built around premium positioning, confidence in product quality & long-term trust. The company’s brand philosophy, “Our Name is Riding On It®”, reflects that commitment across every machine, every dealer relationship & every customer interaction.
Today, AriensCo continues to expand globally while maintaining a strong focus on dealer partnerships, technical excellence & professional support structures.
📍 AriensCo EMEAA looks forward to welcoming dealers, partners & industry professionals to Stratford-upon-Avon in December 2026.
📸 Proud Gold Sponsor of #ServiceDealer26
