AriensCo History and Landscaping Solutions: Innovation and Excellence
A History Built on Family and Innovation
Since its establishment in 1933 by Henry Ariens and his sons in Brillion, Wisconsin, AriensCo has been a trailblazer in outdoor power equipment. From inventing the first American-made rotary tiller to becoming a global leader in landscaping solutions and snow removal equipment, the company has always prioritized innovation, quality, and tradition. Today, over 90 years later, AriensCo remains family-owned and is led by fourth-generation CEO Dan Ariens, with the fifth generation already contributing to its success. This dedication to family values and progress ensures the company continues to thrive.
With the addition of AS-Motor, AriensCo has further diversified its portfolio to address a broader range of needs. While Ariens is celebrated for its precision mowing and professional snow removal solutions, AS-Motor focuses on tackling high grass, steep inclines, and rugged terrains. Machines like the Sherpa ride-on mowers, Ovis EVO RC, and YAK flail mower make AS-Motor the go-to solution for challenging landscapes. Together, these brands provide a comprehensive range of tools to meet every landscaping challenge, whether it’s residential lawn care or extreme environmental maintenance.
Ariens and AS-Motor: Two Strong Brands under one roof
Under the AriensCo umbrella, Ariens and AS-Motor complement each other by providing tailored solutions for a variety of landscaping challenges:
Ariens: Precision and Efficiency for Every Lawn
Known as the “King of Snow®”, Ariens delivers high-quality Zero-Turn mowers and professional snow removal solutions. These machines are perfect for residential and commercial users seeking efficiency, precision, and durability. Whether maintaining a medium-sized lawn or managing large properties, Ariens offers a range of products to suit every need.
AS-Motor: Specialists in High Grass and Extreme Terrain
AS-Motor brings a unique focus on demanding landscapes. The brand’s expertise lies in developing innovative equipment for high grass and steep terrain. With solutions like the Sherpa ride-on mowers for slope stability, the Ovis EVO RC embankment mower for remote-controlled operation, and the Yak flail mowers for clearing dense vegetation, AS-Motor meets the specific needs of professional users in agriculture, municipalities, and landscaping.
Our Mission: Passionate People. Astounded Customers.
AriensCo is committed to delivering exceptional experiences through its dedication to innovation, quality, and integrity. Every product reflects the company’s mission to astound customers and make a difference in their daily lives. By fostering a team of passionate individuals, AriensCo ensures that its equipment consistently exceeds expectations and redefines industry standards.
AriensCo’s guiding principles, including honesty, fairness, and a commitment to keeping promises, shape every decision and drive the company’s pursuit of excellence. These values inspire trust and loyalty among customers, partners, and employees.
Core Values That Define Us
At AriensCo, everything we do is guided by our core values. These principles shape our decisions, fuel our innovations, and drive us to continually exceed customer expectations.
Sustainability at AriensCo: Building a Greener Future
Sustainability is deeply embedded in AriensCo’s operations, influencing every aspect of product development and manufacturing. The company prioritizes the creation of durable, long-lasting machines that minimize waste and reduce the frequency of replacements. With over 99% of components made from recyclable steel and metals, AriensCo emphasizes resource efficiency while maintaining high-performance standards.
AriensCo also sources 70% of its components from certified regional suppliers, reducing transportation emissions and supporting local economies. This approach ensures that the company meets rigorous environmental and quality standards while promoting ethical practices across its supply chain.
Modern manufacturing techniques, including lean management and high vertical integration, allow AriensCo to reduce waste and energy consumption during production. The company’s ongoing research into low-emission and emission-free engines further demonstrates its commitment to sustainability and innovation.
AriensCo EMMEA: Supporting European Landscaping Excellence
As the European hub for AriensCo, the EMMEA division based in Bühlertann, Germany, ensures that Ariens and AS-Motor products meet the needs of customers across Germany, France, Scandinavia, and the UK. This regional presence enables AriensCo to deliver tailored solutions and outstanding support to dealers and customers throughout Europe.
The EMMEA division provides specialized training through the AriensCo Academy, covering technical, sales, and marketing topics to enhance dealer expertise. Comprehensive after-sales services, including spare parts, warranties, and logistics, ensure minimal downtime for customers.
By combining localized expertise with global standards, AriensCo EMMEA guarantees exceptional customer satisfaction.
Explore AriensCo’s Landscaping and Snow Removal Solutions
AriensCo is more than a collection of brands—it’s a legacy of innovation and excellence. Whether you need a Zero-Turn mower for precision lawn care, a snow blower for efficient winter service, or specialized equipment for rugged terrain, AriensCo offers reliable solutions to meet every challenge.
With a commitment to sustainability and cutting-edge technology, AriensCo ensures that its products deliver unmatched performance and durability.
