Ariens, a leader in outdoor power equipment, is delighted to announce that it’s joined Made in Britain and will now proudly adorn all petrol zero-turn mowers for the EMEAA market with the iconic Made in Britain mark.


Ariens has an illustrious history of manufacturing machinery in the United States, but, to better meet the needs of its European customers, opened its first zero-turn production line at its UK plant over three years ago. This huge milestone means Ariens is able to manufacture its complete petrol zero-turn line-up of EDGE, IKON XD, APEX and ZENITH mowers – for the EMEAA market in Oxfordshire.

Made in Britain brings together the best of British manufacturing and only accredited organisations that meet its high standards can use its mark. There is also a growing awareness among consumers of the importance of buying local as recent Covid-19 and Brexit issues have caused supply chain concerns and impacted the quality of imported goods.

Darren Spencer, VP of EMEAA is proud to be part of Made in Britain, “Although we find ourselves in uncertain times, both here and abroad, investing in manufacturing in the UK is critical to ensuring our EMEAA customers continue to receive the quality machinery they expect from Ariens. Being able to brand all of our petrol zero-turn mowers with the Made in Britain mark shows them just that.”