AriensCo, an industry leader in outdoor power equipment, is delighted with the outcome of its recent dealer meeting which will put dealers in pole position for the upcoming season.

The annual meeting, which was held on 8th September at Silverstone, gave all on-programme dealers of Ariens, Countax and Westwood a first look at AriensCo’s exciting new updates for 2023, and beyond.

These updates include the introduction of AS-Motor as a brand-new commercial partner. As such, AriensCo will now be distributing all of AS-Motor’s products throughout the UK. A range of AS-Motor products were on show for demonstration. AriensCo also announced the ARROW, its exciting new stand-on mower which was not only on display but available to be test driven.

New sizes and deck configurations for APEX, ZENITH and ZENITH E zero-turns were also announced.

If that were not all, Darren Spencer, Vice President for EMEAA, Jochen Schneider, Senior Vice President for EMEAA and Larry Weyers, Chief Operating Officer – who were all in attendance – gave exciting updates about AriensCo’s expansion plans for significant growth in the UK and EMEAA markets during the new 2023 season.

Dealers were also shown how AriensCo’s new EMEAA management team, updated systems, marketing assistance and Ariens Academy will continue to be resources for support.

Darren Spencer, Vice President for EMEAA, was thrilled with the event, “Although it’s been a long time coming, it was brilliant to see all of our dealers together again. Our dealers are an integral part of why AriensCo is rapidly expanding across EMEAA and with what we’ve announced this year, both AriensCo and our dealers will continue to thrive.”

Emyr Jenkins, Director of Jenkins Gardens Machinery, is looking forward to the future, “AriensCo’s dealer meetings are always rewarding and this year’s was no exception. With AS-Motor products, ARROW and new updates to existing ranges, I’m excited for what 2023 can bring.”

If you’re interested in becoming an AriensCo dealer or you’d like more information, please contact:

Dealer day demos - ZENITH 60 IKON XD demo Ariens dealer day