Mark and Amanda Brown, owners of M&A Brown & Sons Ltd, a groundcare and garden machinery specialist in Kent, United Kingdom talk about why they become Ariens dealers and the successes they have had to-date.

Why we became an Ariens dealer

“We became an Ariens dealer by chance, three years ago. We had space on our stand at the Kent County show and my sales representative suggested we take an Ariens zero-turn and test the interest. We had heard the name Ariens before but hadn’t seen any of their zero-turn mowers. The interest we got at the show was fantastic; we sold three machines that day and we haven’t looked back since.

Zero-turns are still relatively new to the UK market although the momentum for these machines is increasing dramatically. Demonstrations are key to helping customers understand the benefits of zero-turns over tractors and we invite them to sit on the product and literally take it for a spin. Whether a demo is done at their premises or ours, once they get over the initial fear of how to drive a zero-turn – they absolutely love it! We actively encourage our customers to demo a zero-turn because its not until you drive one that you grasp how much faster and more manoeuvrable, they are. Customers have told us early on after purchasing a zero-turn, that their cutting time is dramatically reduced in comparison to their old tractor mowers. Most of the zero-turns we sell are sold with mulch kits.

Our success

In the three years of becoming an Ariens dealer we have sold 41 machines, each year selling more than double the amount of the previous year. When Ariens launched the APEX machine at the end of 2017, we saw the number of commercial sales increase and the launch of the ZENITH 60 in Spring 2019, has seen this growth increase further. The APEX 48 is our most popular machine, especially with the commercial operator. They are converting to these zero-turns over other m​achinery for their speed, manoeuvrability and cutting capability and the fact they fit in the back of a van. This negates the need for staff to tow trailers and employers having to pay for employees to take their trailer test.

In my opinion Ariens’ machines are built to a very high standard and are competitively priced. The very positive feedback we get from our customers, cements my confidence in the brand and we are looking forward to seeing what new products they will add to their UK portfolio. The support we get from the Ariens team is exceptional. Building relationships with my suppliers is very important to my business and they tick all the boxes here. We believe Ariens are the market leader for zero-turns in the UK and we’re proud to be a dealer. We’re looking forward to continuing our success. The future is bright, the future is orange – Ariens orange to be precise!”