Sam Lewis has been appointed as AriensCo’s new UK Sales Manager. Sam, who has worked in the sales industry for over a decade, brings with him a decorated career spanning energy, finance and education. His appointment will bolster AriensCo’s continued drive to build new relationships with customers and dealers in the UK as well as across Europe, Middle East, Asia and Africa.

The new appointment comes as part of AriensCo’s constant investment into its operations in EMEAA. Since 2019, AriensCo has invested heavily in product development, engineering and manufacturing while also acquiring German high grass, slopes and mulching specialty brand AS-Motor. These decisions have made AriensCo one of the largest and fastest growing outdoor power equipment brands throughout EMEAA.

Sam’s core responsibilities will include overseeing communication with new and existing dealers, helping dealers grow their business and supporting dealers in every aspect of their corporate lifecycle.

Brad Stiles, Vice President of Sales EMEAA said, “AriensCo continues to experience phenomenal growth throughout Europe, and further afield, thanks to our mission of providing products and services that meet the needs of our customers. Sam’s credentials and wide-ranging experience makes him the perfect person to spearhead our extensive range of Ariens and AS-Motor commercial and domestic outdoor power equipment.”

On his appointment, Sam Lewis said, “I’m very excited to be joining AriensCo and am looking forward to continuing the good work that has come before me. I can’t wait to meet and get to know our dealership network so that together we can develop sales strategies that will enable continued growth and high levels of customer satisfaction.”

Sam will report to Brad Stiles, Vice President of Sales EMEAA.

To contact Sam, email him at or call 07976 833761.