Ariens and AS-Motor are joining forces under the AriensCo umbrella at the inaugural Groundsfest 2023 at Stonleigh Park in Warwickshire. From 20-21 September, visitors will have the opportunity to see the battery version of the Ariens Arrow – the Arrow E and other highlights from the AS-Motor and Ariens product portfolio live. 

 An outdoor fair with demonstrations and the possibility to test machines, an interesting indoor area with lectures and the whole thing combined with a real festival character, live music and good food. This concept of the GroundsFest has convinced us. We are therefore very pleased to be part of it and to be able to present our innovations and products to the visitors” said Brad Stiles, Vice President Sales AriensCo EMEAA, full of anticipation for the event.

On show for the first time at a UK show will be the battery version of the Ariens Arrow E stand-on mower. The new Arrow E combines the advantages of a stand-on mower with those of the latest battery technology. Professional users benefit from lower operating costs, improved profitability and the ability to service future jobs in noise and emission-sensitive zones.

In-Use picture of Arrow E, that will be shown on Groundsfest 2023


As a special highlight, visitors can view the AS 940 Sherpa 4WD RC, which is considered the most powerful high grass mower in its class. It is also the world’s first ride-on mower that can be operated both manually and remotely. The team also has the AS 1000 Ovis RC remote-controlled tracked flail mower on show.  True to the motto “Simply steep mowing“, the extremely slope-compatible mower convinces with the highest mowing performance and easy handling and maintenance.


In use picture of the AS 940 Sherpa 4WD RC


Visit us at stands OSA 811 and OSA 890 to find out about our products and try them for yourself.

About AriensCo:

AriensCo is headquartered in Brillion, Wisconsin, a small town of 3,200 people. Despite its strong local roots, the company is now active worldwide as a multi-brand group and unites its production sites, brands and employees primarily through shared values. The company employs a total of 2,100 people and is currently managed by the fourth generation in the person of Dan Ariens. In Europe, the company has two sales offices – France and Norway – and two production sites – England and Germany. For more information, visit

About Ariens:

The Ariens product brand is part of the multi-brand Ariens Company (AriensCo). For more information on AriensCo, visit As a product brand, Ariens offers professional users as well as private customers the best solution and the widest range in the field of snow and lawn care. In particular, two-stage snow blowers, zero-turn rotary mowers and lawn tractors are part of the brand’s portfolio. Adapted to local needs, the equipment is developed and manufactured in the USA and Europe. For more information, visit

About AS-Motor:

AS-Motor is a brand of Ariens Company (AriensCo). The multi-brand company based in Brillion, Wisconsin, USA is a competent partner in the core segments of high grass mowing, lawn care and snow clearing. At its German production site in Bühlertann, AS-Motor has been developing and producing motorised special equipment for garden and landscape maintenance since 1959 and has coined the term all-mower. AS-Motor’s machines are made for extreme requirements, such as slopes or high vegetation. The traditional Swabian company employs over 150 people and manufactures most of the components itself. For more information, visit